Maria Baluyut

Booth activation for a large health conference. Gamification increased attendee engagement and allowed team to collect leads.

Integrated marketing campaign to inform HR leaders which family benefits are top priority for their workforce.

Clearly defined brand identity to guide a variety of important decisions that created a consistent company experience for customers, employees and key stakeholders alike.

Engagement program to educate employers about NIPT as an additional offering within the context of their company’s fertility benefits.

A customer centric product launch that establishes a new category leader by focusing on what it does for the user. A multi-staged approach was used to tease, reveal and excite customers.

Video to educate breeders on the science behind genomic selection and how they can benefit from using it.

Promotion campaign targeting customers who needs a system to complement their testing methods.

Lead generation program to convince lab directors and pathologist that broad fusion detection is important to understanding and treating of a range of tumor types.

Awareness campaign using statistics to tell a story and dispel the preconceived notions about non-invasive prenatal testing.

Global marketing meeting that unites the various marketing groups around the world allowing them to come together as one marketing team. The global and digital connection of 8 nodes represents the 8 unified global marketing teams.

Wall designs that engage, immerse, and inspire employees with message-centric environments. Featured customer stories to show employees the impact they are creating. Guidelines with a library of images and messages created—giving a consistent look and feel in all sites, globally.

Video explaining how PRS, along with other biomarkers and health information may some day we a part of personalized risk assessment and health recommendations.

The iBlot is engineered for rapid transfer that reduces transfer time to just 7 minutes.

Launch event assets for a high productivity qPCR system.

Biannual publication that highlights a wide range cell biology products and applications.

Email campaign to introduce the message, “One company, multiple brands” to all global customers. It drove awareness to the Life Technologies brand, the new look on packaging, marketing and communications.

Campaign to increase awareness of new product that has revolutionary reprogramming technology.

Brochure that provides informative and entertaining content to the epigenetics and ncRNA research community.